About the Studio
Disco Lemonade is a boutique creative microstudio specialized in designing juicy, totally bespoke brand identities. Led by me — Emily Van Kirk — Disco Lemonade Studio is for businesses seeking thoughtfully crafted visual identities and the intimacy of working one-on-one with a single creative director from concept through execution. My work in brand design combines insightful strategy with strong design intuition — Moving businesses beyond simply existing and into becoming beautiful, impactful, fully realized visual brands.
I’m Emily, the founder, creative director, and sole designer behind the studio.
My Background
With a decade of experience in both corporate and agency design, I created Disco Lemonade to focus on bringing high quality brand design to small businesses — Capturing their essence and crafting brand perceptions that make an impact.
Creatively, my background is in both traditional fine art and brand-focused design. I was concentrated in traditional mediums before earning my MFA in Graphic Design and Visual Experience, and have since worked across industries building multi-channel campaigns, visual identities, and brand experiences. My background in the arts and interior design shows up often in my design work, resulting in custom illustrations, textures, and patterns bringing an artisan style to my work with brands.
Outside of my focused work in brand design, I’ve always been a true “everything creative” — Graphic designer, illustrator, painter, iPhone photographer, interior design enthusiast, as well as a wife and a mother to two sweet little girls.
Brand Identity Packages
Basic, Standard, and Advanced Tiers Available
Basic
Recommended for simple small businesses such as independent creators, one-person operations with a small number of business and marketing touchpoints.
Brand Concept & Strategy:
High-level intuitive brand strategy aimed at capturing
the essence of the individual and their services.
Matched complexity creative direction strategy, concepts & moodboards.
Comprehensive Brand Identity System Includes:
Basic logo system
Color palette
Font system
Basic visual elements system (custom brand marks, patterns, textures and illustrations)
High-level marketing copywriting
Basic brand identity guidelines document
Toolkit of assets and working files
Standard
Recommended for small businesses such as independently-owned shops, restaurants / food and beverage operations requiring a higher level of branded print or digital material and business touchpoints.
Brand Concept & Strategy:
Standard brand strategy phase and competitive set aimed at differentiation and competitive advantage over similar businesses in the local and/or digital market
Matched complexity creative direction strategy, concepts & moodboards.
Comprehensive Brand Identity System Includes:
Extended logo system
Color palette
Font system
Visual elements system (custom brand marks, patterns, textures and illustrations)
Marketing copywriting and development of brand tone and voice
Standard brand identity guidelines document
Toolkit of assets and working files
Advanced
Recommended for complex businesses or companies with 30+ employees, advanced service or product offerings, complex marketing and advertising needs and a high volume of business touchpoints.
Brand Concept & Strategy:
In-depth brand strategy phase and competitive landscape
aimed at differentiation and competitive advantage over
similar businesses in the local and/or digital market
Matched complexity creative direction strategy, concepts & moodboards.
Comprehensive Brand Identity System Includes:
Comprehensive logo system (includes logo versions for various service branches, events, launch marks, etc.)
Color palette
Font system
Advanced visual elements system (custom brand marks, basic iconography, patterns, textures and illustrations)
Marketing copywriting and development of brand tone and voice
Advanced brand identity guidelines document
Toolkit of assets and working files
Brand Design Add-Ons
In addition to comprehensive brand identity packages, Disco Lemonade offers website and marketing collateral design to apply your identity across web, social, and print channels.
All final pricing is dependent on project & client-specific requirements and is determined in scope-of-work agreement.